Advertising entertainment mass production change american national culture in 1920s
American Consumerism s Fact 2: The new advances in manufacturing techniques, the factory system and the efficiencies of the assembly line were transferred from meeting military needs to the consumer goods industry and making commercial products. Alongside drugstore and cigar store chains, there were also interlocking networks of banks and utility companies.
In short, social pressure expanded household chores to keep pace with the new technology.
Sloan summed up his philosophy with these blunt words: "The primary object of the corporation was to make money, not just to make cars. By the Ford company was turning out a Model T every 24 seconds.
For more facts refer to 's Radio and Advertising. They touted products by building-up name brand identification, creating memorable slogans, manipulating endorsements by doctors or celebrities, and appealing to consumers' hunger for prestige and status.
American Consumerism s Fact The great financial innovation of the s, was the tremendous growth of Installment Plans, meaning buying on credit.
In the consumer culture of the 1920s quizlet
The construction of the transcontinental railroads provided a national market for a company's goods. As a result, older industries, such as textiles, railroads, and steel, declined, while newer industries, such as appliances, automobiles, aviation, chemicals, entertainment, and processed foods, surged ahead rapidly. During the s, the country doubled its system of roads and highways. Car manufacturers and banks encouraged the public to buy the car of their dreams on credit. Changes in print technology in the s and a heavy dependence upon advertisers allowed publishers to drop their prices from thirty-five cents to a nickel. American Consumerism s Fact Radio Advertising became big business in the 's. By , there were , miles of roads in the United States, compared to just , miles in More importantly, advertisers objected strongly to the investigative articles, which reflected badly on their own kind. It made cars affordable for the average family. If Henry Ford demonstrated the efficacy of mass production, Sloan revealed the importance of merchandising in a modern consumer society. Americans who were once "thrifty and prudent" they bought most of their more expensive goods on the installment plan, paying some money down at first, followed by 1 -5 years of monthly payments. Before the s, most advertisements consisted of vast expanses of print.
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